Star Beer, Cool Refreshing Lager, Nigeria Poster, 1958

Very rare Nigerian Breweries Ltd advertising poster Star Beer.  Seeking to pioneer a domestic manufacturing sector, the United Africa Company (UAC) partnered with the Dutch brewing giant Heineken N.V. to establish Nigerian Breweries Limited in November 1946.  After constructing a state-of-the-art facility in Iganmu, Lagos, the company made history in June 1949 by rolling out the very first bottle of Star Lager Beer—the country's first commercially mass-produced indigenous beer brand.  Attempting to compete with imported beer brands, Star was marketed as a proudly local product of comparable quality, becoming a symbol of Nigeria’s pre-independence modernisation and manufacturing capacity.  The logo of “Ah, Star – beer at its best” is typical of Nigerian Breweries’ early marketing of Star beer in the late 1940s and 1950s. 

Artist: Unknown

Dimensions: 101 cm x 76 cm

Year of Publication: 1958

Country of Origin: Nigeria

Printer: Unknown.

Print type: Lithograph on paper.

Condition: Very good, unbacked.